Confessions of a Video Snob

I admit it. As a still photography producer for over 20 years I turned my nose up at (gasp) video. How artless! How normal!, we uber-hip still guys would say. Video was for those without enough imagination for stills. And the equipment? Back-breaking. No ‘real’ video production took less than 3 people, mostly because everything was so BIG and HEAVY. All that and unless you had the bucks for the ‘ultimate’, the quality you got was marginal at best. That was then, this is now. And boy have things changed.

Video is now COOL, in every sense. The equipment is mega-techie, user friendly, small and (thank the Maker) light-weight. And GREAT quality – finally. Hey, it doesn’t even cost that much anymore. I’m a believer. In fact we have been shooting and producing video for 3-plus years now and really, really having a ball doing it - so are many of my corporate clients. If you are one of them, you should know about The Strategic Video Awards. This is a different kind of awards program, one that rewards not the style of your videos, but the substance of your video communication. As one of the judges, I’m proud to be a part of an experienced group of video communication professionals. It’s easy and as awards programs go, inexpensive to enter. But don’t just sit there thinking, ‘Hey, that sounds like a great idea’, because the entry deadline is coming up on Oct. 15.

Having ‘award winning’- attached to your name is a very cool thing. But it won’t happen if you don’t take the time and effort to enter. Do it NOW!